We create and advise on partnerships in sport
About us
We are a London based sports marketing agency with a track-record of creating ground-breaking partnerships, underpinned by our passion for sport and deep knowledge of the industry. Our experience of bringing together like-minded organisations with aligned objectives enables us to deliver shared success.
The Inside Edge leadership team have spent their careers at the forefront of the sports industry, representing and working for best-in-class rights-holders and brands.
Our services
Brand consulting
We offer a consultancy service that helps brands make sense of the sports landscape and identify the most appropriate properties to align with, in order to achieve key business objectives and drive maximum value from a partnership.
Rights-holder representation
We provide an end-to-end solution for rights-holders seeking to build and implement partnership acquisition strategies. Services offered include the development of the partnership proposition, insight-led prospect identification and management of the go-to-market process.